How much is our reputation worth? To respond to this issue we have to consider the relationship between reputation and success. And when I say “success” I mean achieving our objectives, both personal and professional. In certain groups, reputation is an essential element for its success or decline. We could include in that group people with public office as mayors, councilors, ministers, etc., but it also directly affects professionals from the private sector as actors, singers, designers and a long etcetera.
In this entry we’ll talk about the particularities of online reputation and see some examples that show its importance. Let’s start by defining what online reputation is. Although the concept has many corners worth to explore, the simplest definition comes courtesy of Wikipedia: The online reputation is a reflection of the prestige or esteem of a person or brand on the Internet.
It is known that to achieve and maintain a good reputation requires much effort, perseverance, dedication and time. On the other hand, “bad reputation” can be reached in the most unexpected moment as either hand of a scandal, a simple misunderstanding or an error. The same happens with “online reputation” but with the particularity that information technologies highlight the impact of our actions. If you are good, there are ways to publicizing, disseminate and make the most of our effort. However, our failures will also be more widespread, deeper and faster. Therefore, we could say that online reputation is more “fragile” than the reputation traditional concept. Needless to say that both concepts (reputation and online reputation) are closely linked.
To illustrate what we commented on the “fragility” of the online reputation, we will see some examples in which a unfortunate simple comment and/or misunderstanding has tarnished the reputation of some famous.